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Online Technologies Business Owners Need to Know

Posted by Shelly Sood On August - 12 - 2014ADD COMMENTS

Providing a better user experience for customers is of the utmost importance. When you’re a business owner, you need to make sure that you have more than just a website to obtain customers and enhance their overall experience. You may know all about SEO and digital marketing, but there are some technologies available...

  The Old Spice Man. Whatever it is the fox says. Gangnam style. The Dollar Shave Club video that made men everywhere ask themselves, “Why are razor blades so expensive?” Viral content is effective because it’s funny, it stands out, it makes an emotional connection and most of all, it makes us want to...

Options for Using Images in Your Campaigns

Posted by Shelly Sood On June - 2 - 2014ADD COMMENTS

In our digital age images have become a key tool in marketing.  Whether you’re promoting your business by placing an ad, posting on social media or creating a blog post, the image or images you use and how you use them can be a very easy and effective tool in attracting attention. Seasoned marketers know that the...

Social Media for Small Business

Posted by Shelly Sood On May - 6 - 2014ADD COMMENTS

Getting started in the world of social media can be overwhelming and intimidating for a small business owner. You probably already know that in order to be relevant in today’s market, you need to use social media to keep current customers engaged and attract new customers at the same time.  For one thing, social media...

If you own a business and have a website, there’s a chance you’ve developed a negative stance toward SEO. Maybe you had a bad experience with an “SEO company” or you just spent too many dollars without seeing or understanding the return you got on your investment. It’s true that there was a time where shady...

As a business owner or marketer who is responsible for driving and converting website traffic, you’ve likely encountered articles and discussions that pit search engine optimization (SEO) and pay-per-click advertising (PPC) against one another in a fight to the death. Ardent supporters of each side will offer a bevy of...

Pick up a paper (or rather, a tablet) these days and all you read about is social media: the pending IPO of Twitter, the continual innovation of LinkedIn, and "dark horse" channel Google+ to name a few. No doubt about it, social (along with mobile and cloud) technologies have for some time held the spotlight, relegating...

YouTube, Vine, Vimeo. You've no doubt heard about these sites. As a business owner you are likely asking, what are they, and why should I care about them? Or, more importantly, how can I leverage these channels for to help attain (and sustain) a competitive advantage for my business? Answers to these and other questions...

Backlash for the Hash(tag)

Posted by Shelly Sood On July - 15 - 2013ADD COMMENTS

Social media is the quintessential paradox of modern society.   It is a loaded term, which serves purposes professional (LinkedIn), informational (Twitter), and utterly frivolous (Vine).  Businesses small and large are simultaneously intrigued and frightened by this medium, and who can blame them?  Taco Bell and Domino's...

Leveraging Twitter to Help You Get Fitter

Posted by nikhiltorsekar On January - 23 - 2013ADD COMMENTS

At first blush, running and social media have very little in common. The former is all about getting in shape, clearing the mind, and pursuit of the endorphin release colloquially known as "runner's high." A quick 5k along the lake or on the treadmill is frequently the perfect antidote to an avalanche of emails, meetings,...