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If you own a business and have a website, there’s a chance you’ve developed a negative stance toward SEO. Maybe you had a bad experience with an “SEO company” or you just spent too many dollars without seeing or understanding the return you got on your investment. It’s true that there was a time where shady...

As a business owner or marketer who is responsible for driving and converting website traffic, you’ve likely encountered articles and discussions that pit search engine optimization (SEO) and pay-per-click advertising (PPC) against one another in a fight to the death. Ardent supporters of each side will offer a bevy of...

Pick up a paper (or rather, a tablet) these days and all you read about is social media: the pending IPO of Twitter, the continual innovation of LinkedIn, and "dark horse" channel Google+ to name a few. No doubt about it, social (along with mobile and cloud) technologies have for some time held the spotlight, relegating...

YouTube, Vine, Vimeo. You've no doubt heard about these sites. As a business owner you are likely asking, what are they, and why should I care about them? Or, more importantly, how can I leverage these channels for to help attain (and sustain) a competitive advantage for my business? Answers to these and other questions...

Backlash for the Hash(tag)

Posted by Shelly Sood On July - 15 - 2013ADD COMMENTS

Social media is the quintessential paradox of modern society.   It is a loaded term, which serves purposes professional (LinkedIn), informational (Twitter), and utterly frivolous (Vine).  Businesses small and large are simultaneously intrigued and frightened by this medium, and who can blame them?  Taco Bell and Domino's...

Leveraging Twitter to Help You Get Fitter

Posted by nikhiltorsekar On January - 23 - 2013ADD COMMENTS

At first blush, running and social media have very little in common. The former is all about getting in shape, clearing the mind, and pursuit of the endorphin release colloquially known as "runner's high." A quick 5k along the lake or on the treadmill is frequently the perfect antidote to an avalanche of emails, meetings,...

Using Google’s Disavow Link Tool to Give Spam the Boot

Posted by Shelly Sood On November - 1 - 2012ADD COMMENTS

Ever since Google came out with Panda and Penguin as means of improving the page ranking of quality sites, the writing was on the wall. Webmasters realized that they needed a way to stop Google from penalizing them due to poor quality backlinks. The clamor to give some control back to webmasters as to which sites link to...

Why You Need a Niche and a Brand

Posted by Shelly Sood On October - 18 - 2012ADD COMMENTS

Ever wonder why your page ranking is so poor or why it is that even though you have an awesome website, nothing is happening? Part of the answer is that you may not have adequately defined your niche and developed a brand. You read that right, it is not enough to have a great website. It’s not enough to have killer content;...

Keeping Digital Marketing Strategies Fresh

Posted by Shelly Sood On September - 19 - 2012ADD COMMENTS

Everyone is going with digital marketing strategies these days, but some achieve little or no result. In some cases, the effects have not been lasting. There is usually one simple reason for this – not reviewing your strategies periodically. To get the most benefit from any type of digital marketing you need to occasionally...

Using a Press Release for Business Success

Posted by nikhiltorsekar On September - 5 - 2012ADD COMMENTS

Using press releases is one good way to grow a small business that is often overlooked. Yes, you read that correctly, a press release is an excellent way to drum up new business for a small enterprise. You don’t always have to spend money to gain mileage from press releases, and which small business would not appreciate...